3 x Denim

Miu Miu’s Fall 2016 collection during the last day of Paris Fashion Week was all about denim. It brings jeans (and 80s) back to life. Denim shirts, jackets, vests and gowns, often layered up, dominated Miu Miu collection this season. Matched with quirky prints and cheerful colours made the runway looks super casual and ready… Read More

Balenciaga ready-to-wear

Demna Gvasalia is a Georgian fashion designer. He studied at Royal Academy of Fine Arts, led the design teams at Maison Martin Margiela and Louis Vuitton. Now he’s the creative director of Balenciaga and has just presented his ready-to-wear Autumn 2016 collection. We say “yes” to all.  Demna Gvasalia, new director of Balenciaga, created a beautiful… Read More

Red carpet story

The 88th Annual Academy Awards has already taken place. Everyone’s been talking about Leo, the bear and global warming, so let’s talk about fashion instead. Of course we’re joking. Fashion is always the most-talked-about part of the Oscar’s Night. See the best dresses that appeared on the red carpet.  Cate Blanchett Rooney Mara Olivia Munn… Read More

Halfway there London

The 63rd edition of London Fashion Week have returned to Brewer Street Car Park last week. Have you ever wondered how many brands showcase their collections each season and why Alexander McQueen was the most anticipated one at AW16? (Ok, one of the five). AW16 schedule features 83 designers in just 5 days (19-23.02), including… Read More

The show to remember

1949? Of course not! It’s 2016 and Spring-Summer Haute Couture collections in Paris. Do you recognise those guys? They presented something exceptionally beautiful today. Best congratulations for making our day, Victor&Rolf. Dutch fashion designers Viktor Horsting and Rolf Snoeren acknowledged great applause from the audience after their Spring-Summer 2016 Haute Couture collection. Why? Just see.… Read More

Back in time. Gucci SS16

Love to everything retro and vintage has been taken to another level this season. Thanks to creative director Alessandro Michele and photographer Glen Luchford latest SS16 Gucci campaign travels back in time. Since Alessandro Michele’s become a new creative director, Gucci is settling into new aesthetic. Wanderlust, decadence, whimsy and all things vintage are it’s main inspirations. So… Read More

Biggest fashion moments of

From January to December we’ve been observing every move in fashion industry – from rising models to buzzy runways, happenings and parties, campaigns and new trends. It’s time to recall the biggest fashion moments of 2015. Selected by Reserved. 1.  Kendall Jenner and Justin Bieber for Calvin Klein Calvin Klein Underwear. The campaign itself was… Read More

From Ribbon To Runway

Have you ever wondered how long it takes to make perfect pleats? It takes more than half a year for the Couture Dress to be done, from the first muslin pattern to the final haute couture garment. This video tells the story of one dress from birth to runway. Welcome to Dior atelier. Refinery29 partnered… Read More

Have a peak at Fashion Week

Like every September, the fashion capitals are hosting Fashion Weeks. After New York and just before Milan, London welcomed the biggest fashion brands to showcast over 250 designers to global audience. We’re checking the catwalks to show you the best of London SS16. Have a peak! Since 17th September London became world’s fashion center, performing the fashion shows, showrooms and… Read More

Posh Spice in New York

That was her 15th collection and she didn’t disappoint. Trainers paired with a black suit, surf-printed dresses, wide-cut leather tunic tops and a lot of vibrant colours – this is what Victoria Beckham showed at New York Fashion Week.  “I’ve never really worn a lot of print before as I struggle with it but I try all these clothes on and I… Read More

@CoffeenClothes

coffeenclothes This is one of the most amazing Instagram accounts we’ve found recently. Have you ever wondered if your coffee order and your personal style have something in common? Now it’s obvious – it does.  People from all around the world use the hashtag #coffeenclothes to share their daily caffeine and fashion choices. Black coffee for minimalists, Latte for classic… Read More

It suits me well!

That a man in a well-fitted suit looks great, no doubts. But a woman in a suit? Even greater. Let’s check some street fashion inspirations. Suits will be perfect for coming back to the office and work after summer. Matched with classy shirts and heels or even with sneakers are super elegant and comfortable. Try… Read More

Alexander Wang Resort 2016

Well known for his beautiful, minimalistic outfits and all-in-black collections, Wang does not surprise – Resort 2016 is absolutely amazing. See the perfect prêt-à-porter for next season. Alexander Wang, being the creative director at Balenciaga and meanwhile a successful owner of his own label, tends to be one of the most influential designers nowadays. Getting inspirations from street fashion, he creates casual,… Read More

Summer shopping list

“What to take for summer vacations” and “what to pack to the suitcase this season” – all those answers today in our post.  Remembering the trends and the summer vibes, those should be your top 5 items for vacations: 1. Bohemian dress Tie-dress, Emilio Pucci, www.shop.harpersbazaar.com Multi-color maxi dress, Missoni, www.shop.harpersbazaar.com Etno dress, Reserved, www.reserved.com Dress with… Read More

Festival style in NYC

Like every year, our eyes are focused on music festivals that take place this summer. Looking for trends and inspirations, we’re taking you to Governor’s Ball in New York.  After seeing the Manhattan inspired styles, check Reserved for new bohemian look book. Photos Diego Zuko/ Harper’s Bazaar 

What is it:

every year different, every year trendy? Click here for the answer. Jeans!  We could write about trendy jeans every following year. No surprises this time. For SS15 Reserved offers everything you need in the topic: high-waisted jeans, boyfriends and flares. See how to get the chic look inspired by stars.  Photos google search.  Visit www.reserved.com… Read More

Coachella 2015

The hottest music festival that draws attention of fashion lovers has just started last weekend. Coachella festival takes place in Indio, California and it’s not only about the music.  Coachella Valley Music and Arts Festival takes place every year in April and therefore, opens the music festivals season for America and Europe. There is one more reason, except from great concerts, to… Read More

Print it!

Prints and patterns are so hot this spring. See how they look on street style and get inspired. No more choosing “dots or stripes”, everything is possible now. Look for printed clothes at www.reserved.com  Did you see our shirts and trousers? Photo Imaxtree

8 Biggest trends from fashion world

All big fashion weeks in New York, London, Milan and Paris are already over. It was an extremely busy and exhausting month. If you have the feeling “oops! I missed something” we have this amazing summary for you. From ‘70s to boho and athleisure trends for fall 2015. Let’s go. 1. ‘70s ‘70s inspirations are not super new. It’s started in 2011 and continuously… Read More

From streetstyle

To our inspirations. Mustard yellow will be the colour of spring. We incorporated it to our Concept collection. Check how and get the look with Reserved. 1. Basic longsleeve  2. Concept Line mustard yellow skirt 3. Elegant black jacket 4. Trendy sunglasses As easy as that! Shop the lok at reserved.com Cover photo Imaxtree Photos… Read More

Central Saint Martins at LFW

Central Saint Martins MA Fashion graduates are actively involved in influencing British fashion as designers. Alexander McQueen, Simone Rocha and many more started here. Every February, during London Fashion Week, Central Saint Martins has its show, that keeps our eyes wide open. The MA Fashion course at Central Saint Martins is the only course that shows on the official schedule… Read More

We’ve checked catwalk silhouettes from London Fashion Week AW15 – all from Pringle of Scotland to Vivienne Westwood. See the highlights selected by Reserved in less than 10 seconds. Isn’t that great?

Spring’15 Denim Shopping Guide

Fashion is fickle. Different seasons, collections, must haves and don’ts in just one year. But for the balance, there are some timeless trends, that never go out of style. For example denim – we can write about denim every year and you will wear it forever. Today we check the SS15 arrivals. Even though sunny days are still quite rare, collections start to trickle… Read More

Copenhagen FW Summary

What a week! Copenhagen Fashion Week AW15 was a great time. With thirty shows, four trade fair destinations and Fashion Week Festival full of inspiring events, we have seen what Nordic region is all about: trend-aware prêt-à-porter fashion. See the Danish trends from CPHFW in our summary. “We’re not born into fashion; we come from a much more architectural background.… Read More

Totes versus backpacks

Before the spring/summer collections arrive in stores, we take a look at key trends from pre-fall 2015 shows. Today’s time for bags – totes, hand held, shoppers and backpacks. See what’s going to be in style. 1. Structured This is a season for structured bags of all shapes and sizes. They look very classy and are perfect to finish up the silhouette. Carven… Read More

Changes at Gucci

Luxury holding group Kering, that owns Balenciaga, Alexander McQueen, Yves Saint Laurent and also Gucci, has recently announced big management changes inside the brand – the departure of chief executive and creative director.  It was one of the top executive couples in fashion industry. Patrizio di Marco and Frida Giannini, that are partners not only in business, were at Gucci for last ten years.… Read More

Ready for 2015?

That special night of the year. New Year’s Eve. Are you ready? Today we prepared some silhouettes perfect for this time with family and friends. See Reserved Trend Modern Evening and start 2015 with style.   You’ll find more inspirations online at Reserved Special Occasions. Kisses.

Little sister of great Kate

When we think about fashion, we think about models. Great Kate Moss, for example. This time, we’re not going to write about her, but her little sister. Lottie Moss is 16 and has just launched a campaign for Red Valentino. Since 2011 Lottie is signed to Storm Model Management, the same agency that years ago promoted Kate. She already worked for Calvin Klein Jeans and appeared… Read More

„little eastern Paris”

What comes to your mind when you think about Moscow style? Bold, chic, rich – terrifyingly exclusive. The city is being called “a little Paris” of the East. Today, we’re checking how it’s in fact, searching for street style in the country of Miroslava Duma and Natalia Vodianowa.  Mercedes-Benz Fashion Week Russia stands far away from the biggest four in New York, Milan, Paris… Read More

Chic & Checked

Trends come and go each season. But not all. Some patterns are in fashion more often than the others, and check is definitely one of them. Today we take a look at autumn must have and search for checked garments. Shirts, skirts, jackets, scarfs… See how street style adopted paned outfits and find some inspirations.  Vivienne Westwood,… Read More