You’re welcome. Spring16

There’s still some time for the perfect Spring. But meanwhile, we invite you to new season’s Reserved YFL collection. Joyful style, full of emotions, colours and culture references is all you’ll find in SS16. Reserved YFL line is dedicated to young people, who like to stand out of the crowd – those who track the… Read More

Halfway there London

The 63rd edition of London Fashion Week have returned to Brewer Street Car Park last week. Have you ever wondered how many brands showcase their collections each season and why Alexander McQueen was the most anticipated one at AW16? (Ok, one of the five). AW16 schedule features 83 designers in just 5 days (19-23.02), including… Read More

Jeremy Scott: The People’s Designer

“I want my clothes to live, to party, to have fun”. “Jeremy Scott: The People’s Designer” promised to tell the story of the designer’s fascinating life – from growing up in rural Missouri to dominating the fashion world as Creative Director at Moschino. Just after his another spectacular show at NYFW, we recall his documentary video.… Read More

100% Organic Cotton

Reserved is launching the long-awaited eco cotton clothing line. Natural chic, ecology and scandi-style minimalism. See our Organic Cotton Collection. We combined great quality eco cotton with beautiful prints in Reserved first 100% organic collection. Check our offer at Cover Photo Save-On-Craft Photos Reserved

The man on the street

Phil Oh, New York based photographer, travels the world to cover the major international fashion events. London, Milan, Paris, Tokyo, Sydney and Shanghai just open his list of places-to-be. He photographs industry insiders and kooky fashion kids, but also random passersby that catch his eye. Today we take you for a walk with Oh’s best shots… Read More

With our love to fashion & art liaison, we couldn’t stay indifferent to this collection. Well known interior designer and fashion doyenne Iris Apfel drew inspirations from Henri Matisse’s “Cut-Outs” to create a series of wonderful outfits, all in homage to the master of colour. Hard to believe she’s 92 years old!   (Source:

Just a casual day in New York

Everyone is talking about latest Kate Spade’s spring 2016 campaign. Pigeons, flower bouquets, hot dogs eaten in the park – see the everyday moments in New York City. Kate Spade employed the eclectic group of people for her Spring 2016 campaign. You will see model Jourdan Dunn accompanied by our favourite fashion muse Iris Apfel, photographer Syrie Moscowitz,… Read More

Time for tea time

Hermès brings the wild life to the table. See their latest porcelain collection called “Carnets d’ Equateur” (”Diary of Ecuador”). As well as famous Birkin bag, Hermés is also known for designing homeware. Last month the fashion house presented the luxury collection of porcelain – the homage to wildlife artist Robert Dallet.  Having a tea in this… Read More

Showroom visit ‘16

New year, new plans and entirely new collection. Let’s visit our main Showroom for official Reserved Spring-Summer 2016 presentation, just before the offer launches on line. The launch party took place at LPP Showroom on 28 January. Like every season, Reserved presented the collection to fashion journalists, stylists, celebrities and friends. Find our new Spring arrivals at… Read More