The Twin Peaks Sweaters

When in the last episode Laura Palmer, staring into Cooper’s eyes, said “I’ll see you again in 25 years”, no one took it seriously. Today, a decade later, Twin Peaks is back and so are the sweaters.  “Twin Peaks” was a 1990s phenomenon. The series gathered millions of viewers worldwide. After 25 years it’s coming back… Read More

First a fashion model, then a TV presenter, next contributing editor at Vogue and now a designer. Alexa Chung is set to launch her very own fashion label on 30 May. Does muse and style icon equal designer? We are excited to see. (Source:

Ready to go

Make travelling easier and more comfortable. In that little bag you’ll find everything needed for your trips by car, bus, plane, ferry, however.   Reserved Travel Set includes the neck pillow and eye mask. Check other summer accesories at

Ice (s)cream?

Why do we write about Magnum and what does it have in common with Cara and fashion? Watch the beasts try to get their paws on Cara’s Magnum in latest Moschino&Magnum campaign. Magnum and Moschino has just released its new collaboration. To mark Magnum’s arrival at Cannes Jeremy Scott, creative director of Moschino presented “Release… Read More

Every year Chanel presents not only a unique collection of haute couture, but also the amazing process of creation. Dozens of people and hundreds of hours of work for one stunning Chanel Haute Couture SS17. Embroidering a floral pattern on one of the dresses from the collection is 400 hours of work. To sew 80,000… Read More


The cult Ikea bag is not just a model to follow (Balenciaga introduced its SS17 shopper bag, strikingly reminiscent of the blue Frakta), but also a very inspiring material. What can you do with one bag? Almost everything. Frakta in Swedish means simply “to carry”. The bag has been serving Ikea customers for years. But not only them… Read More

1-way ticket to Greece

Karl Lagerfeld decided to bring Greece to Paris and that combination created the most glorious cruise show this year.  Last year Lagerfeld took his guests to Cuba and made a spectacular show in the center of Havana (You can read about it in our post Cuba for Chanel). Now we are back to the Grand Palais in Paris,… Read More

#work #motivation #passion Inspirational short story for Saturday? Meet Tomek, a personal trainer and find out more about our new campaign “Polish boy wanted”. (Source:


What will you wear relaxing at the pool, enjoying the sun, swimming in seas and oceans this summer? And the most important – what will make you look & feel good? We have the answer. Reserved Swimwear.  See more at Photos Reserved

Comme des Garçons

One of the biggest nights in fashion took place yesterday. The 2017 Met Gala paid homage to Rei Kawakubo and her avant-garde, visionary designs for Comme des Garçons. – You know nothing about Met Gala or Ms. Kawakubo? Shh! Met Gala is for fashion world like the Super Bowl or Oscars – everyone goes there. The story started in 1948, with… Read More

The first man on planet to star in Chanel Bag Campaign. Pharrell Williams makes history by appearing in latest Chanel Gabrielle commercial. Watch it & save it.   Photos Karl Lagerfeld/ Chanel  (Source:

Denim we love

What we love about jeans is its uneven color, abrasions, torns and ripps. Denim is all about its imperfections – so are we!  Staying up late. Sleeping in clothes. Drinking straight from the bottle. Knotting shirts. Taking bad photos. Laughing too loud. That season is all about the beauty of imperfections. Do what you love to… Read More

Coachella major alert

Coachella Festival at Empire Polo Club in California takes place every April and  heralds the beginning of summer festival season all around the globe. Since now, for few months on, everything in fashion will be about  #festival dressing. Coachella being one of the biggest music and arts festival in the world is also the inspirational… Read More

Happy Luxury Easter

With the Easter spirits and Hallelujah, Vogue presents the best of Easter Eggs. From Bulgari Hotel’s Nest Egg to Pierre Herme’s Oeuf Tagli Jaune, see how luxury chocolate can be. Harrods celebrates Easter with an artist Camille Walala. Originally from France, now based in East London, Camille has a distinctive design aesthetic – bright, bold and graphic.… Read More

Van Gogh didn’t do it

It was Louis Vuitton. The luxury brand has just launched a collaboration with Jeff Koons (and Da Vinci, Titian, Rubens and Van Gogh, indirectly). Louis Vuitton has unveiled its new line of bags and accessories today. “Masters” was created in collaboration with Jeff Koons, one of the most recognisable contemporary artists. The collection remixes known iconic artworks of the old masters… Read More

The World of Anna Sui

The Fashion and Textiles Museum has announced an exhibition of the most important and influential American designers – Anna Sui. It opens next month and will be the first-ever retrospective of designer’s work in UK. Beautiful present to celebrate 25 years in fashion. Anna Sui is an inspirational woman whose designs embrace the history of American pop culture and popular… Read More

Chanel has a brand new bag! The tote is called “Gabrielle” and will have its premiere on Monday, 3rd April. For now there is just a trailer on line. We can’t wait to see the whole campaign. (Source:

New face of Azzaro

The French fashion house, founded by Loris Azzaro in 1967, celebrates its 50th anniversary with a new artistic director. Maxime Simoëns, welcome to the business. Maxime Simoëns was named the new artistic director of Azzaro yesterday. French designer will oversee the label’s couture collections, ready-to-wear and accessories. Simoëns succeeds Arnaud Maillard and Alvaro Castejón, who left… Read More

#TFW Gucci

„That Feeling When” is a new Gucci social media campaign. To launch the Le Marché des Merveilles collection of watches, Gucci commissioned international artists to develop original memes. It’s just #amazing. The word “meme” was coined by the British biologist Richard Dawkins in 1976 to mean an “imitated thing.” For Dawkins, the word referred to pieces of language and culture… Read More

Colour first

Nothing reminds us – fashionistas – more about spring than colours. The latest SS17 Balenciaga collection explains why. See Demna Gvasalia’s second project for the French fashion house and remember, colour first. Pink and red doesn’t go well together. You are not suppose to mix different patterns. Never wear light fabrics with heavy… Not at all! This spring… Read More

Fashion Bible

Today’s inspiration comes with probably the biggest fashion book-to-read. If there is any Fashion Bible, it’s definitely Phaidon’s “The Fashion Book”.  “The Fashion Book” is an essential A-to-Z guide to hundreds of artists, editors, models, photographers, designers, shops and all people influencing the fashion business. It features legends such as Coco Chanel and Karl Lagerfeld… Read More

Women’s Day(s)

International Women’s Day is celebrating the social, economic, cultural and political achievements of women all around the globe. And what if we say let’s celebrate everyday?  International Women’s Day is celebrated on March 8 since 1910. It commemorates the movement for women’s rights and their social, economic, cultural and political achievements. At Reserved we remember… Read More

How is it like to be a personal shopper? Olivier Assayas, just awarded the best director at the Cannes Film Festival, shows a story of the dream job in his latest movie “Personal Shopper”. Starring Kristen Stewart, Lars Eidinger and Sigrid Bouaziz, see if that’s really what you would like to do. (Source:

Five Centuries of Style

An exhibition exploring five centuries of fashion and adornment will open this month. It’s a display tagged with plenty of famous names on the labels – see coronation robes alongside Dior couture and fancy dress costumes by Inigo Jones. This time it will not happen in London, but might also be a good reason for fashion-travel? The upcoming exhibition of… Read More