Vena amoris

We still believe in vena amoris, the mythical vein in the fourth finger of the left hand directly connected to the heart. It’s the place to wear your beloved ring.  Find the unique Reserved Ring Set here and see our latest jewellery collection at Photos Reserved

Decadent “puff”

Remember the Renaissance Kings and Queens? And their big, decadent sleeves? Now it’s your turn. What do we know about decadent “puffs”? The puff sleeve emerged in Renaissance, but its popularity lasted till the Edwardian era. It came back into fashion in 1930s, as a response to a decade full of shapeless silhouettes and masculine styles.… Read More

We do not miss any of Chanel shows, so obviously we couldn’t forget about A/W 16. See Karl Lagerfeld talking about Autumn/Winter collection, fashion democracy and 3,000-strong audience, all placed in first rows. (Source:

Minimalism by Paul Jung

We love Saturdays for all those beautiful inspirations we find. However, Paul Jung is not particularly interested in traditional beauty. What do we know about him? Not much. Paul Jung is a young fashion photographer and art director, labelled by the biggest magazines as “the one to watch”. Born in Taiwan, Jung grew up in Australia, then… Read More

3 x Denim

Miu Miu’s Fall 2016 collection during the last day of Paris Fashion Week was all about denim. It brings jeans (and 80s) back to life. Denim shirts, jackets, vests and gowns, often layered up, dominated Miu Miu collection this season. Matched with quirky prints and cheerful colours made the runway looks super casual and ready… Read More

A piece of cake by Burberry

Literally. The fashion house have launched a new café at their flagship store at 121 Regent Street, London. Everything you find on the menu is the finest quality and all totally British. It’s not the first brand to open its flagship café. You remember cookies from Prada, right? (Cookies from Prada? Possible). Now it’s time… Read More

Balenciaga ready-to-wear

Demna Gvasalia is a Georgian fashion designer. He studied at Royal Academy of Fine Arts, led the design teams at Maison Martin Margiela and Louis Vuitton. Now he’s the creative director of Balenciaga and has just presented his ready-to-wear Autumn 2016 collection. We say “yes” to all.  Demna Gvasalia, new director of Balenciaga, created a beautiful… Read More

Back to 70s again

From bohemian babe to haute hippy and just-a-cool girl – there are so many ways to work the 70s trend this Spring. Because when it comes to 70s, everything is possible.  This season designers again took for inspirations from the 70’s. Reserved focuses on hippie, ethnic and country style to give you the best feeling… Read More

Princesses, childhood fantasies and the modern fashion fairytale. See what Stefano Gabbana and Domenico Dolce say about latest Dolce & Gabbana’s Autumn/Winter show.    (Source:

You might not believe in Puss in Boots, but puss and the boots are a different story.  We all love cats and we do love shoes – high heels especially. Check our offer at We have something special not only for heels-fans.  Meow! Photos Reserved

Red carpet story

The 88th Annual Academy Awards has already taken place. Everyone’s been talking about Leo, the bear and global warming, so let’s talk about fashion instead. Of course we’re joking. Fashion is always the most-talked-about part of the Oscar’s Night. See the best dresses that appeared on the red carpet.  Cate Blanchett Rooney Mara Olivia Munn… Read More