London style through decades

Do you think that unique London style is something recent, coming together with the fashion weeks and big brands? Think again. Those amazing street style photos just prove that London has always been one of the most stylish places on earth. 1920s Holland Park, 1925 1930s City of London, 1931 Wimbledon, 1938 1940s Clapham, 1948… Read More

Fifty Shades of Gray

How many shades of gray do you know? This Autumn let’s discover them all with latest Reserved collection of sweaters.  Cosy, trendy and makes you warm – sweaters’ season starts just now! See the whole collection at Don’t make them wait.  Photos Reserved

Kate Moss Agency, let it start

She is one of the most recognisable, most photographed and most influential supermodels of all time. That’s why being just a model is not enough.  Kate Moss has been working in the fashion business since she was 14. Has made more than 300 magazine covers, just on Vogue’s appeared more times than any one else. She has… Read More

The acclaimed American designer Tom Ford makes a comeback at Venice Film Festival and it’s not with a new collection, but with a movie. See the trailer, casting Amy Adams and Jake Gyllenhaal.  We should call Ford “a designer-turn-director” now.  (Source:

New York, New York!

Summer is over – sad thing. But for fashion people it means something more – Fashion Weeks season. Like always, it starts in New York and from September 8th till September 15th nothing else matters.  Let’s start! Get inspired by NY style thanks to Diego Zuko. See the best street fashion looks from the FW. Photos… Read More

Project Muze

Google and Zalando launch experimental project, that will enable users to create virtual 3D fashion designs. We are testing it and can not stop.  The new experimental project made by Google and Zalando allows you to make your own 3D fashion design on line. In a survey on lifestyle and fashion preferences the companies gathered… Read More