Your Shoes Are Rubbish Can you imagine 100% recyclable shoes? Made from rubbish, literally. This pair you see in the video was fully made from garbage found on the coast of England and the banks of the river Thames. “Your shoes are rubbish” is a talking point around consumerism and waste cycle.  To read more about the project, visit  (Source:

Good morning, L.A.

It’s still long time to spring, but we couldn’t wait with the news. Here’s a little sneak peek of Reserved SS15 campaign. A unique campaign, because Georgia May Jagger (that already worked for the brand) will appear with her model-sister Lizzy Jagger and their model-mom Jerry Hall. Photo shoot took place on Saturday in Los Angeles, “the city that influences the way the world dresses”.  See the first… Read More

Can you guess whose son has been picked as the face of Yves Saint Laurent menswear collection? Hint: Top Gun and Batman Forever. If you saw the movies, you’d have no doubts.  answer: Jack Kilmer. Son of actors Val Kilmer and Joanne Whalley. This is just the beginning of a new series by Hedi Slimane for Yves Saint Laurent campaign. Can you… Read More

Little sister of great Kate

When we think about fashion, we think about models. Great Kate Moss, for example. This time, we’re not going to write about her, but her little sister. Lottie Moss is 16 and has just launched a campaign for Red Valentino. Since 2011 Lottie is signed to Storm Model Management, the same agency that years ago promoted Kate. She already worked for Calvin Klein Jeans and appeared… Read More

Marion Cotillard for Dior, again

Marion Cotillard for Dior, again Marion and Dior, once again, in just beautiful video. Cotillard, french chanson with modern whiff, cooperation with Metronomy and Dior’s autumn/winter 2014 collection – couldn’t be different. Everything shoot in Californian countryside villa. Turn on the speakers and watch. 

„little eastern Paris”

What comes to your mind when you think about Moscow style? Bold, chic, rich – terrifyingly exclusive. The city is being called “a little Paris” of the East. Today, we’re checking how it’s in fact, searching for street style in the country of Miroslava Duma and Natalia Vodianowa.  Mercedes-Benz Fashion Week Russia stands far away from the biggest four in New York, Milan, Paris… Read More

We really like creative attitude to fashion marketing. And what we like even more is finding that awesome videos! Hermès ready-to-wear collection was introduced in short movie, directed by Romain Laurent, “Man On The Move”. You can see it above. It’s cool, isn’t it? p.s If you’re wondering, the actual “Man” in the video is a ballet dancer Jérémie Bélingard.  (Source:

Reserved in Bremen

Reserved in Germany. As you know, in July this year the brand entered a new market. Firstly, with the on-line store and further plans for stationary shops in four German cities. If some of you live in Bremen, you already have a chance to go shopping to our very first store. See photos from the opening.  Photos Reserved

Chic & Checked

Trends come and go each season. But not all. Some patterns are in fashion more often than the others, and check is definitely one of them. Today we take a look at autumn must have and search for checked garments. Shirts, skirts, jackets, scarfs… See how street style adopted paned outfits and find some inspirations.  Vivienne Westwood,… Read More

Backstage with Szymon Brzóska

Have you ever had a chance to visit the fashion show backstage? Make ups, hair styling, rehearsals and constant time pressure. What happens here, does not happen anywhere else. That’s why today, together with photographer Szymon Brzóska, we take you at the side of the stage of FashionPhilosophy Fashion Week. Backstage Odio & Jakub Pieczarkowski Backstage Natasha Pavluchenko Backstage Łukasz Jemioł Photos… Read More