First a fashion model, then a TV presenter, next contributing editor at Vogue and now a designer. Alexa Chung is set to launch her very own fashion label on 30 May. Does muse and style icon equal designer? We are excited to see. (Source:

Ready to go

Make travelling easier and more comfortable. In that little bag you’ll find everything needed for your trips by car, bus, plane, ferry, however.   Reserved Travel Set includes the neck pillow and eye mask. Check other summer accesories at

Ice (s)cream?

Why do we write about Magnum and what does it have in common with Cara and fashion? Watch the beasts try to get their paws on Cara’s Magnum in latest Moschino&Magnum campaign. Magnum and Moschino has just released its new collaboration. To mark Magnum’s arrival at Cannes Jeremy Scott, creative director of Moschino presented “Release… Read More

Every year Chanel presents not only a unique collection of haute couture, but also the amazing process of creation. Dozens of people and hundreds of hours of work for one stunning Chanel Haute Couture SS17. Embroidering a floral pattern on one of the dresses from the collection is 400 hours of work. To sew 80,000… Read More


The cult Ikea bag is not just a model to follow (Balenciaga introduced its SS17 shopper bag, strikingly reminiscent of the blue Frakta), but also a very inspiring material. What can you do with one bag? Almost everything. Frakta in Swedish means simply “to carry”. The bag has been serving Ikea customers for years. But not only them… Read More

1-way ticket to Greece

Karl Lagerfeld decided to bring Greece to Paris and that combination created the most glorious cruise show this year.  Last year Lagerfeld took his guests to Cuba and made a spectacular show in the center of Havana (You can read about it in our post Cuba for Chanel). Now we are back to the Grand Palais in Paris,… Read More

#work #motivation #passion Inspirational short story for Saturday? Meet Tomek, a personal trainer and find out more about our new campaign “Polish boy wanted”. (Source:


What will you wear relaxing at the pool, enjoying the sun, swimming in seas and oceans this summer? And the most important – what will make you look & feel good? We have the answer. Reserved Swimwear.  See more at Photos Reserved

Comme des Garçons

One of the biggest nights in fashion took place yesterday. The 2017 Met Gala paid homage to Rei Kawakubo and her avant-garde, visionary designs for Comme des Garçons. – You know nothing about Met Gala or Ms. Kawakubo? Shh! Met Gala is for fashion world like the Super Bowl or Oscars – everyone goes there. The story started in 1948, with… Read More