The cult Ikea bag is not just a model to follow (Balenciaga introduced its SS17 shopper bag, strikingly reminiscent of the blue Frakta), but also a very inspiring material. What can you do with one bag? Almost everything.

Frakta in Swedish means simply “to carry”. The bag has been serving Ikea customers for years. But not only them – stylists, models, make-up artists, assistants love it too. There is no more capacious and versatile bag than Frakta.

After the last project of Balenciaga bag, which is reminiscent of the Ikea “blue”, people started to re-design their shoppers. From shoes, to clothing, to underwear – see what can be done from one bag. You only need scissors, sewing machine and unlimited imagination.

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Cover photo Ikea