3 x Denim

Miu Miu’s Fall 2016 collection during the last day of Paris Fashion Week was all about denim. It brings jeans (and 80s) back to life. Denim shirts, jackets, vests and gowns, often layered up, dominated Miu Miu collection this season. Matched with quirky prints and cheerful colours made the runway looks super casual and ready… Read More

A piece of cake by Burberry

Literally. The fashion house have launched a new café at their flagship store at 121 Regent Street, London. Everything you find on the menu is the finest quality and all totally British. It’s not the first brand to open its flagship café. You remember cookies from Prada, right? (Cookies from Prada? Possible). Now it’s time… Read More

Balenciaga ready-to-wear

Demna Gvasalia is a Georgian fashion designer. He studied at Royal Academy of Fine Arts, led the design teams at Maison Martin Margiela and Louis Vuitton. Now he’s the creative director of Balenciaga and has just presented his ready-to-wear Autumn 2016 collection. We say “yes” to all.  Demna Gvasalia, new director of Balenciaga, created a beautiful… Read More

Back to 70s again

From bohemian babe to haute hippy and just-a-cool girl – there are so many ways to work the 70s trend this Spring. Because when it comes to 70s, everything is possible.  This season designers again took for inspirations from the 70’s. Reserved focuses on hippie, ethnic and country style to give you the best feeling… Read More

Princesses, childhood fantasies and the modern fashion fairytale. See what Stefano Gabbana and Domenico Dolce say about latest Dolce & Gabbana’s Autumn/Winter show.    (Source: https://www.youtube.com/)

You might not believe in Puss in Boots, but puss and the boots are a different story.  We all love cats and we do love shoes – high heels especially. Check our offer at www.reserved.com. We have something special not only for heels-fans.  Meow! Photos Reserved

Red carpet story

The 88th Annual Academy Awards has already taken place. Everyone’s been talking about Leo, the bear and global warming, so let’s talk about fashion instead. Of course we’re joking. Fashion is always the most-talked-about part of the Oscar’s Night. See the best dresses that appeared on the red carpet.  Cate Blanchett Rooney Mara Olivia Munn… Read More

You’re welcome. Spring16

There’s still some time for the perfect Spring. But meanwhile, we invite you to new season’s Reserved YFL collection. Joyful style, full of emotions, colours and culture references is all you’ll find in SS16. Reserved YFL line is dedicated to young people, who like to stand out of the crowd – those who track the… Read More

Halfway there London

The 63rd edition of London Fashion Week have returned to Brewer Street Car Park last week. Have you ever wondered how many brands showcase their collections each season and why Alexander McQueen was the most anticipated one at AW16? (Ok, one of the five). AW16 schedule features 83 designers in just 5 days (19-23.02), including… Read More

Jeremy Scott: The People’s Designer

“I want my clothes to live, to party, to have fun”. “Jeremy Scott: The People’s Designer” promised to tell the story of the designer’s fascinating life – from growing up in rural Missouri to dominating the fashion world as Creative Director at Moschino. Just after his another spectacular show at NYFW, we recall his documentary video.… Read More

100% Organic Cotton

Reserved is launching the long-awaited eco cotton clothing line. Natural chic, ecology and scandi-style minimalism. See our Organic Cotton Collection. We combined great quality eco cotton with beautiful prints in Reserved first 100% organic collection. Check our offer at www.reserved.com Cover Photo Save-On-Craft Photos Reserved

The man on the street

Phil Oh, New York based photographer, travels the world to cover the major international fashion events. London, Milan, Paris, Tokyo, Sydney and Shanghai just open his list of places-to-be. He photographs industry insiders and kooky fashion kids, but also random passersby that catch his eye. Today we take you for a walk with Oh’s best shots… Read More

With our love to fashion & art liaison, we couldn’t stay indifferent to this collection. Well known interior designer and fashion doyenne Iris Apfel drew inspirations from Henri Matisse’s “Cut-Outs” to create a series of wonderful outfits, all in homage to the master of colour. Hard to believe she’s 92 years old!   (Source: https://www.youtube.com/)

Just a casual day in New York

Everyone is talking about latest Kate Spade’s spring 2016 campaign. Pigeons, flower bouquets, hot dogs eaten in the park – see the everyday moments in New York City. Kate Spade employed the eclectic group of people for her Spring 2016 campaign. You will see model Jourdan Dunn accompanied by our favourite fashion muse Iris Apfel, photographer Syrie Moscowitz,… Read More

Time for tea time

Hermès brings the wild life to the table. See their latest porcelain collection called “Carnets d’ Equateur” (”Diary of Ecuador”). As well as famous Birkin bag, Hermés is also known for designing homeware. Last month the fashion house presented the luxury collection of porcelain – the homage to wildlife artist Robert Dallet.  Having a tea in this… Read More

Showroom visit ‘16

New year, new plans and entirely new collection. Let’s visit our main Showroom for official Reserved Spring-Summer 2016 presentation, just before the offer launches on line. The launch party took place at LPP Showroom on 28 January. Like every season, Reserved presented the collection to fashion journalists, stylists, celebrities and friends. Find our new Spring arrivals at… Read More

The show to remember

1949? Of course not! It’s 2016 and Spring-Summer Haute Couture collections in Paris. Do you recognise those guys? They presented something exceptionally beautiful today. Best congratulations for making our day, Victor&Rolf. Dutch fashion designers Viktor Horsting and Rolf Snoeren acknowledged great applause from the audience after their Spring-Summer 2016 Haute Couture collection. Why? Just see.… Read More

Real “La Dolce Vita”

Donnas cooking spaghetti, tourists discovering secrets of Sicily Islands, grandpas playing cards  – everyone enjoys their Italian time. See the latest Dolce & Gabbana campaign. It’s a real “la dolce vita”. It makes us think about summer. Photos Domenico Dolce

Berlin Fashion Week

Acknowledged as a hub for artists and designers, Berlin offers unique avant-garde experiences. And as we know it since the very first visit, (Reserved at Berlin Fashion Week), would be a sin not to check it again. Yes, we know, all eyes are on Paris now. Isn’t it another reason to have a stroll in… Read More

Back in time. Gucci SS16

Love to everything retro and vintage has been taken to another level this season. Thanks to creative director Alessandro Michele and photographer Glen Luchford latest SS16 Gucci campaign travels back in time. Since Alessandro Michele’s become a new creative director, Gucci is settling into new aesthetic. Wanderlust, decadence, whimsy and all things vintage are it’s main inspirations. So… Read More

Biggest fashion moments of

From January to December we’ve been observing every move in fashion industry – from rising models to buzzy runways, happenings and parties, campaigns and new trends. It’s time to recall the biggest fashion moments of 2015. Selected by Reserved. 1.  Kendall Jenner and Justin Bieber for Calvin Klein Calvin Klein Underwear. The campaign itself was… Read More