It’s middle of summer, time of music festivals and relax on the coast. But we are not on vacations. Just after the GMJ collection launch in Munich, we take you to our showroom for official AW15 presentation. Like every season, we presented all Reserved lines, YFL, Modern and Street. The big surprise was a special GMJ collection, entirely designed by Georgia… Read More
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Recently spotted in Paris, during Haute Couture Fashion Week – backpacks are still the top. See our collection at www.reserved.com Cover Photo Diego Zuko
We are so happy to announce our latest collaboration with Georgia May Jagger. This week in Munich there was a GMJ Collection launch party with a fashion crowd and Georgia herself. This week in Bavarian capital in Germany the model and fashion icon Georgia May Jagger has taken on a new role – as a… Read More
T-T-Teaser! See short video from Reserved party with Georgia May Jagger in Germany. Want more? To be continued. (Source: https://www.youtube.com/)
Little sneak peek before the main campaign launches in Autumn – Georgia May Jagger again at Reserved, but this time not only as a model. She designed a London inspired collection, that will be available this AW. Photos Reserved
Vivienne’s latest campaign is titled ‘Politicians are Criminals’. You wanna know why? Just watch. We have to deal with the climate change. (Source: https://www.youtube.com/)
Well known for his beautiful, minimalistic outfits and all-in-black collections, Wang does not surprise – Resort 2016 is absolutely amazing. See the perfect prêt-à-porter for next season. Alexander Wang, being the creative director at Balenciaga and meanwhile a successful owner of his own label, tends to be one of the most influential designers nowadays. Getting inspirations from street fashion, he creates casual,… Read More
Get the nature-loving, hippie look with Reserved flowery hairband. Bohemian Floral Headband and more summer accessories by Reserved are available in our online store.
Alex and Jay, a couple that recently became popular over the internet thanks to their amazing photos at Instagram and this You Tube video, was invited to Pull & Bear’s summer campaign. Have you seen it already? (Source: https://www.youtube.com/)
Did you already see the summer accessories by Reserved? Sunglasses, shopper bags, jewellery and beach wear are still available at www.reserved.com Photo Reserved
“What to take for summer vacations” and “what to pack to the suitcase this season” – all those answers today in our post. Remembering the trends and the summer vibes, those should be your top 5 items for vacations: 1. Bohemian dress Tie-dress, Emilio Pucci, www.shop.harpersbazaar.com Multi-color maxi dress, Missoni, www.shop.harpersbazaar.com Etno dress, Reserved, www.reserved.com Dress with… Read More
got married! The top model got married to a photographer Hjalmar Rechlin. Congratulations and all the best. Photo Instagram/fridabgustavsson
This week we keep the festival mood with Reserved Bayside Fusion trend. Bayside fusion trend will let you feel the energy of all-day-all-night long festivals. The diversity of the collection reveals a wide range of inspiration. You will find loads of Aztec influences, boho accessories, hippie maxi dresses and skirts as well as washed-out jeans.… Read More
Like every year, our eyes are focused on music festivals that take place this summer. Looking for trends and inspirations, we’re taking you to Governor’s Ball in New York. After seeing the Manhattan inspired styles, check Reserved for new bohemian look book. Photos Diego Zuko/ Harper’s Bazaar
Secret Garden campaign for Dior with Rihanna is already on. It’s been long time since we had the first news about that campaign. It’s a big moment for Dior as the singer is the first black model to appear in their pictures. Photos were taken by great fashion photographer Steven Klein in palace of Versailles.… Read More
Cara Delevingne, Cara Delevingne, everywhere Cara Delevingne. Today, with a little lamb, she tells about her favourite meals, the biggest regrets and movies that makes her cry. (Source: https://www.youtube.com/)
Reserved Swimwear Collection At the beach or at the pool? Everywhere. See our latest swimwear collection. Visit www.reserved.com for more. Photos Reserved
every year different, every year trendy? Click here for the answer. Jeans! We could write about trendy jeans every following year. No surprises this time. For SS15 Reserved offers everything you need in the topic: high-waisted jeans, boyfriends and flares. See how to get the chic look inspired by stars. Photos google search. Visit www.reserved.com… Read More
Today we present total Reserved look by the blogger Rebel Look. Check her style and get inspired. See more at www.rebellook.blogspot.com
The true test of maturity is to wake up, in a downtown alley, in only your underwear, as Woody Allen said. In new Reserved Lingerie collection you could wake up everywhere. So beautiful. All our bras are available in sets, with different knickers. See all collection at www.reserved.com and enjoy. Photos Anna Bojarowicz/ Reserved
you have the last chance to visit Nick Waplington/Alexander McQueen: Working Process Exhibition. Open in Tate Modern till tomorrow, 17th May. Nick Waplington, Untitled, 2008-2009 This major exhibition presents the result of a unique collaboration between artist Nick Waplington and the acclaimed fashion designer Alexander McQueen. The exhibition reveals the backstage of McQueen’s shows and… Read More
A perfectly-organized closet filled with your favourite clothes – doesn’t it sound like a dream? We checked some inspirations at Pinterest. Isn’t that awesome? How will your dream closet look like? Photos Pinterest
Popular at runways and international street fashion – wide legs. If you still doubt about having a pair of them, means you’ve missed our previous post. Check it and enjoy shopping with Reserved.
Till now, we haven’t gone so far looking for fashion inspirations. Today we focus on Australia and it’s Fashion Week. You’ll find a lot of trendy, oversize and monochrome silhouette. Welcome to Sydney. Photos Diego Zuko
Is this a PRADA store in the middle of nowhere? That would be to easy… Prada Marfa is a sculpture! It was created in 2005 by the artist duo Michael Elmgreen and Ingar Dragset. It’s a one-room replica of a real Prada store, that we can find everywhere in the world. But this one in… Read More
Who will design our AW15 collection for Reserved? You would not guess. You have to see it. Georgia May Jagger ! Photos Reserved
Giorgio Armani celebrates his 40th anniversary in business with a beautiful retrospective show in Milan. It’s not the only present he made himself – he opened Armani exhibition space in Milan. To mark four decades of designing, Giorgio Armani organised a unique fashion show last weekend. It comes with the opening of new exhibition space called Silos. Being the creative director… Read More
Have you ever wondered how the future of fashion will look like? Here it is. (Source: https://www.youtube.com/)
Check our first sport line collection for SS15 and be active. See Reserved Active collection at www.reserved.com Photos Reserved
“The world’s most successful supermodel becomes the world’s most glamorous retiree”, wrote Vanity Fair after Gisele Bündchen announced at São Paulo Fashion Week, that she’s done with fashion runways. Seeing her recent job it’s hard to believe, that the biggest supermodel ends up her catwalk story. Gisele has been in fashion business for almost 20 years, working for… Read More
Mario Testino is a big name in fashion photography. Since he began “Towel Series”, while shooting Kate Moss wearing a robe and towel wrapped around her head, he’s convinced all big models to pose the same way. Cara Delevingne, Miranda Kerr, Naomi Campbell and even Justin Bieber wearing only towels? You wanna see it. This wasn’t a new project idea from… Read More
Classy = stylish and sophisticated. What does it mean for you? See our basic collection at www.reserved.com
Like every April, also this year we are focused on FashionPhilosophy Fashion Week Poland. Designers Avenue is the most important and prestigious scene at Łódź – let’s say crème de la crème of polish fashion design. During 12. edition of Fashion Week, next to brands like Łukasz Jemioł, Kędziorek, Nenukko, Jarosław Ewert and Malgrau, that present… Read More