The show to remember

1949? Of course not! It’s 2016 and Spring-Summer Haute Couture collections in Paris. Do you recognise those guys? They presented something exceptionally beautiful today. Best congratulations for making our day, Victor&Rolf. Dutch fashion designers Viktor Horsting and Rolf Snoeren acknowledged great applause from the audience after their Spring-Summer 2016 Haute Couture collection. Why? Just see.… Read More

Real “La Dolce Vita”

Donnas cooking spaghetti, tourists discovering secrets of Sicily Islands, grandpas playing cards  – everyone enjoys their Italian time. See the latest Dolce & Gabbana campaign. It’s a real “la dolce vita”. It makes us think about summer. Photos Domenico Dolce

Berlin Fashion Week

Acknowledged as a hub for artists and designers, Berlin offers unique avant-garde experiences. And as we know it since the very first visit, (Reserved at Berlin Fashion Week), would be a sin not to check it again. Yes, we know, all eyes are on Paris now. Isn’t it another reason to have a stroll in… Read More

Back in time. Gucci SS16

Love to everything retro and vintage has been taken to another level this season. Thanks to creative director Alessandro Michele and photographer Glen Luchford latest SS16 Gucci campaign travels back in time. Since Alessandro Michele’s become a new creative director, Gucci is settling into new aesthetic. Wanderlust, decadence, whimsy and all things vintage are it’s main inspirations. So… Read More

Biggest fashion moments of

From January to December we’ve been observing every move in fashion industry – from rising models to buzzy runways, happenings and parties, campaigns and new trends. It’s time to recall the biggest fashion moments of 2015. Selected by Reserved. 1.  Kendall Jenner and Justin Bieber for Calvin Klein Calvin Klein Underwear. The campaign itself was… Read More