Red Carpet Stories

How could a fashion blog forget about the MTV Video Music Awards? Of course we didn’t. See the best (and the weirdest) looks from music’s biggest night and guess who stole the show (again). This year’s MTV ceremony was held at Madison Square Garden in New York. Held annually, the Video Music Awards reward musicians for their visual… Read More

Everyone knows Michael Kors bags, but what do you know about the designer himself? Who did introduce him to fashion? Why did he quit the design school and how has … “Project Runway” changed his life. If you ever wanted to buy Michael Kors bag, watch the movie. You will want it even more.  (Source:… Read More

Big comeback

Summer yearnings, nostalgic feelings, portuguese “saudades”, all because vacations are over. What about the new beginnings and exciting starts?  It’s time.  The new Reserved “Back To Office” collection is available at Don’t miss it. Make this year’s comeback to office a stylish one.  Photos Reserved

Campaign like no other

Kakáslok. Just see. Kakáslok means “little shit”. The New York based label was established just two year ago and is being not less controversial than the name itself. But let’s start from the very beginning.  Kakáslok founder, 20-year-old Ericka del Rosario, was born in Philippines. Her family, like any other in the district, was working long hours everyday, leaving the… Read More

Pleats, please

When nature inspires design. Pleats please by Reserved From Middle English, from a variant of plait, from Old French in a form of pleit, there are many types of pleats differing in their construction and appearance. pleat: 1. (sewing) A fold in the fabric of a garment, usually a skirt, as a part of the design… Read More

Rainy summer or boiling autumn, there is one solution for all-year-round. Tshirts! At Reserved you will find a collection of t-shirts and tops, always trendy and always on fashion. Just visit and choose your favourites. Photo Reserved

Sandro presents

Sandro, the most effortlessly chic Parisian brand has just unveiled its Fall/Winter 2016 campaign, featuring Mica Arganaraz, Luca Lemaire and Timur Muharemovic. You might have never heard about Sandro, but it’s defining the elusive and near-legendary Parisian look. The brand was founded in 1984 by Evelyne Chetrite and since 2007 belongs to Ilan Chetrite, the son… Read More

When was the last time you “lost the plot”? In celebration of#BritWeek, Georgia May Jagger is decoding her favourite British phrases. The answers are slightly bonkers! Must see.  (Source:

Raf Simons as new CKlein?

Raf Simons left Dior in October last year, after women’s Spring/Summer 2016 show, that he presented in Paris. Simons helmed the Parisian house for three and a half years. Since he resigned, rumours has started – would he rather work on his own label or join another big fashion house.  When Francisco Costa and Italo Zucchelli stepped… Read More