Colour first

Nothing reminds us – fashionistas – more about spring than colours. The latest SS17 Balenciaga collection explains why. See Demna Gvasalia’s second project for the French fashion house and remember, colour first. Pink and red doesn’t go well together. You are not suppose to mix different patterns. Never wear light fabrics with heavy… Not at all! This spring… Read More

Fashion Bible

Today’s inspiration comes with probably the biggest fashion book-to-read. If there is any Fashion Bible, it’s definitely Phaidon’s “The Fashion Book”.  “The Fashion Book” is an essential A-to-Z guide to hundreds of artists, editors, models, photographers, designers, shops and all people influencing the fashion business. It features legends such as Coco Chanel and Karl Lagerfeld… Read More

Women’s Day(s)

International Women’s Day is celebrating the social, economic, cultural and political achievements of women all around the globe. And what if we say let’s celebrate everyday?  International Women’s Day is celebrated on March 8 since 1910. It commemorates the movement for women’s rights and their social, economic, cultural and political achievements. At Reserved we remember… Read More

How is it like to be a personal shopper? Olivier Assayas, just awarded the best director at the Cannes Film Festival, shows a story of the dream job in his latest movie “Personal Shopper”. Starring Kristen Stewart, Lars Eidinger and Sigrid Bouaziz, see if that’s really what you would like to do. (Source:

Five Centuries of Style

An exhibition exploring five centuries of fashion and adornment will open this month. It’s a display tagged with plenty of famous names on the labels – see coronation robes alongside Dior couture and fancy dress costumes by Inigo Jones. This time it will not happen in London, but might also be a good reason for fashion-travel? The upcoming exhibition of… Read More

American Classics

Just 7 months and we are back to his story (Raf Simons as new CKlein?) Simons’ vision of Calvin Klein is starting to take shape with a brand new logo and his first collection “American Classics."  The Belgian designer joined Calvin Klein in August last year as a creative director. With Simons the big time of transformation has started.… Read More

Saturday inspirations! Vogue presents the full documentary about fashion and future of fashion (and it’s narrated by our favourite Alexa Chung). She investigates fashion from the inside out and shows that from Olivier Rousteing to brand-new graduates, there’s room for heart, dedication and humour. p.s No point to worry when it’s over. That’s just the… Read More

London Fashion Street

Riddle for today! When was the first fashion week in London? (And how is it possible that it was so long time ago?) In today’s post you’ll find some interesting facts about fashion weeks and a large dose of street fashion, straight from London. October 1983, it’s when the first London Fashion Week took place. 34 years ago. The… Read More

A fashion icon like no other –  to mark the release of “Jackie”, the new movie about Jackie Kennedy, we celebrate the power of her style. She inspired millions with chic wardrobe and effortless style. How much of that do you remember? (Source:

it’s World Cat Day, meow

World Cat Day is tomorrow. Let’s celebrate with the hottest trend of SS17. This season will be a real “cat” walk.  Chanel, Gucci, Marc Jacobs, Dolce&Gabbana, Alexis Mabille or Loewe, they all bring cats to collections. Look for accessories, prints and embroidery with kittens, lions or tigers. It’s super hot now. Photos Imaxtree

Fashion(able) house

Fashion and IKEA, again? Indeed. Ikea expands its collaboration with fashion designers and  ogether with the founder of Kit Neale brand offers avant-garde ideas for “fashionable house”. Do you remember the collection of British designer Katie Eary that Ikea released less than a year ago? We wrote about it on the blog (Fashion and Ikea?). It was a hit.… Read More

Love matters

Do you know that feeling of instant, extreme and ultimately long-lasting romantic attraction for something on the first sight? When you see a beautiful lingerie and can not resist? Don’t. It’s love and it matters. Especially on February 14. The feeling of “being in love” is caused by the chemical Phenylethylamine. When you are attracted… Read More

New York, New York

Exactly that time last year we introduced you to Phil Oh, New York based photographer (The man on the street). Today let’s say “Hi!” to Nabile Quenum and his street-style-crowd from New York Fashion Week men’s shows.  Nabile Quenum is a Paris based fashion blogger, author of J’ai Perdu Ma Veste street style blog. As he contributes for… Read More

You say you want a revolution?

Take a trip through seven revolutions in five extraordinary years from 1966 to 1970 thanks to V&A Museum. The 1960s changed everything, politics, art, music, sex, technology and fashion, of course. The exhibition explores that all. How have the finished and unfinished revolutions of the late 1960s changed the way we live today and think about the future? Revolution in youth identity,… Read More

3 Must-Know Danish Designers

Copenhagen Fashion Week kicks off today with an exclusive opening lunch at Copenhagen City Hall. It’s a short one, just four days, so no time to waste. Meet three powerful Danish designers that are changing the global fashion stage and learn what Nordic region is all about: trend-aware prêt-à-porter fashion. Henrik Vibskov You might have… Read More

So bad, it’s good

‘More is more, kitsch is king, sex is in and shyness is sin’ – last chance to visit “The Vulgar” exhibition at Barbican Art Gallery in London.  It’s really the last chance to see one of the most interesting fashion exhibition of 2016. Including work from Jean Paul Gaultier, Vivienne Westwood, Malcolm McLaren, Moschino and Gucci, “The… Read More

It’s all about the sleeves

Reserved trend alert! This season, it’s all about statement sleeves. Lovely ruffled, extra-long and extra-wide sleeves are stealing the spotlight. They appear modern and chic, play with proportions, add volume and fun to movements, and look great with everything – big sleeves. Look for your favourite statement sweatshirts and hoodies at Photos Reserved