Armani Junior with the puppy

Armani Junior has a new face. Young actress with the most difficult name in show business  – Quvenzhané, will represent the line for kinds and teens. Fans of fantasy might remember Quvenzhané Wallis from the movie “Beasts of the Southern Wild”. This role brought her an Academy Awards nomination for the best actress in 2013, also being the youngest ever nominated for an Oscar. Wallis appeared on the red… Read More

Desk: Visiting a designer

Time to sneak a little peek. Today we paid a visit to our designers’ offices to ask few questions about the new line they are running. Eryk, working with Reserved for years as a fashion designer, revealed the concept that was kept in secret till now! He also showed us the very first models, are you curious?  The collection arrives to selected stores in August… Read More

White clasic sublime

Ordinary or extra/ordinary? You have a choice. T-shirt appeared in popular fashion in 50s. The movie “A Streetcar Named Desire”, with athletic Marlon Brando wearing a tight white tee wasn’t without a significance. Even than, for a long time t-shirts were hidden under the sweaters and shirts. Considered as underwear, couldn’t go beyond its role.… Read More

„Un petit voyage” with Reserved

Paris has been the world’s fashion capital for more than three centuries. Fashion Week, famous fashion houses, the best designers and what’s so characteristic for fashion cities – the unique style of citizens. Here Brigitte Bardot, Catherine Deneuve and Juliette Binoche were born. Here is a cradle of haute couture. These are the reasons why Reserved chose… Read More

Georgia May Jagger for Reserved

The surname is not a coincidence. Georgia May is the youngest daughter of Rolling Stones’ legend, Mick Jagger. As her mother, Jerry Hall, she is also a top model, working for Chanel Resort, Versace, Hudson Jeans or Just Cavalli. She appeared on the covers of Vogue, Elle, i-D and Harper’s Bazaar. Soon you will see… Read More

Street fashion by Christian Vierig

“If you love what you do, you don’t have to work at all”. Read our interview with Christian Vierig (Styleograph), a street fashion photographer from Berlin. He explains how to take a great picture and what really matters in fashion photography. Even if you are not into reading, see his stunning shoots from London, Paris, New York, Barcelona… Read More

Do you remember Choupette, Karl’s Lagerfeld cat? The day before yesterday fashion world welcomed a new bunny called Cecil. He belongs to the model Cara Delevingne and already has thousands of fans on Instagram. Cara was a face of our spring-summer 2013 campaign. Photo Instagram cecildelevingne