Too many clothes and too little space in wardrobe? We saw this great idea for an extra hanger at Sara’s apartment in Copenhagen. You just need a cool branch, few hooks, cord and voilà! Good luck. Photo airbnb

Central Saint Martins at LFW

Central Saint Martins MA Fashion graduates are actively involved in influencing British fashion as designers. Alexander McQueen, Simone Rocha and many more started here. Every February, during London Fashion Week, Central Saint Martins has its show, that keeps our eyes wide open. The MA Fashion course at Central Saint Martins is the only course that shows on the official schedule… Read More

We’ve checked catwalk silhouettes from London Fashion Week AW15 – all from Pringle of Scotland to Vivienne Westwood. See the highlights selected by Reserved in less than 10 seconds. Isn’t that great?

New York Live

New York Fashion Week on line! If you can’t be there, don’t worry. Watch the shows at http://www.fashionone.com/ on line. Calvin Klein, Ralph Lauren, Michael Kors and much more. Check the schedule here.  Photos NYFW

Spring’15 Denim Shopping Guide

Fashion is fickle. Different seasons, collections, must haves and don’ts in just one year. But for the balance, there are some timeless trends, that never go out of style. For example denim – we can write about denim every year and you will wear it forever. Today we check the SS15 arrivals. Even though sunny days are still quite rare, collections start to trickle… Read More

Copenhagen street style

Everything said so far about the Danes and their style might be beside the point while showing you this pictures. (Especially when it comes to love for minimalism). But don’t forget that fashion week time is one of a kind. Welcome to Copenhagen street fashion. Photos Victor Jones / Quod Couture

So trendy and so so comfortable the backpacks are! Did you check our bags section in store? Go to www.reserved.com and get your backpack today. Photo Copenhagen Fashion Week AW15 street style by Victor Jones

Beyond the stage

Everyone dreams to be there, not everyone has the chance. Backstage! Those who work hard behind–the–scenes watch the final shows only on screens – having no time and no energy to take a seat for audience. Yet, the backstage experience is definitely worth it. Let’s visit with us the Copenhagen Fashion Week backstage – hairstyles, make ups and fittings just one moment… Read More

“Mademoiselle C” documentary film Carine Roitfeld revolutionized French Vogue during her 10 years of work as editor-in-chief. Documentary gives a unique insight into one of the fashion world’s most idolized professions, surrounded by fashion elites and stars. If you have ever dreamt about working in Vogue, you should watch it. (Source: https://www.youtube.com/)

Copenhagen FW Summary

What a week! Copenhagen Fashion Week AW15 was a great time. With thirty shows, four trade fair destinations and Fashion Week Festival full of inspiring events, we have seen what Nordic region is all about: trend-aware prêt-à-porter fashion. See the Danish trends from CPHFW in our summary. “We’re not born into fashion; we come from a much more architectural background.… Read More

„The Good Guys”

Nordic fashion shares a unique design heritage and a strong tradition of craftsmanship. “The Good Guys” exhibition shown during the Copenhagen Fashion Festival tells the story of male identity and timeless styles that can be worn over and over. Let’s discover the male universe and get familiar with some names… The exhibition showcase brands, that… Read More

3 Danish bloggers to follow

Just before we share our personal CPHFW highlights, we leave you with a few blogs to check. These are all Danish-fashion-lovers that you should know, if you’re into Scandinavian style. 1. Polaris Journal « Louise Veng and Joshua Mark – Danish photographer and American blogger – joined their forces in Copenhagen. Follow them for great… Read More