New face of Azzaro

The French fashion house, founded by Loris Azzaro in 1967, celebrates its 50th anniversary with a new artistic director. Maxime Simoëns, welcome to the business. Maxime Simoëns was named the new artistic director of Azzaro yesterday. French designer will oversee the label’s couture collections, ready-to-wear and accessories. Simoëns succeeds Arnaud Maillard and Alvaro Castejón, who left… Read More

#TFW Gucci

„That Feeling When” is a new Gucci social media campaign. To launch the Le Marché des Merveilles collection of watches, Gucci commissioned international artists to develop original memes. It’s just #amazing. The word “meme” was coined by the British biologist Richard Dawkins in 1976 to mean an “imitated thing.” For Dawkins, the word referred to pieces of language and culture… Read More

Colour first

Nothing reminds us – fashionistas – more about spring than colours. The latest SS17 Balenciaga collection explains why. See Demna Gvasalia’s second project for the French fashion house and remember, colour first. Pink and red doesn’t go well together. You are not suppose to mix different patterns. Never wear light fabrics with heavy… Not at all! This spring… Read More

Fashion Bible

Today’s inspiration comes with probably the biggest fashion book-to-read. If there is any Fashion Bible, it’s definitely Phaidon’s “The Fashion Book”.  “The Fashion Book” is an essential A-to-Z guide to hundreds of artists, editors, models, photographers, designers, shops and all people influencing the fashion business. It features legends such as Coco Chanel and Karl Lagerfeld… Read More

Women’s Day(s)

International Women’s Day is celebrating the social, economic, cultural and political achievements of women all around the globe. And what if we say let’s celebrate everyday?  International Women’s Day is celebrated on March 8 since 1910. It commemorates the movement for women’s rights and their social, economic, cultural and political achievements. At Reserved we remember… Read More

How is it like to be a personal shopper? Olivier Assayas, just awarded the best director at the Cannes Film Festival, shows a story of the dream job in his latest movie “Personal Shopper”. Starring Kristen Stewart, Lars Eidinger and Sigrid Bouaziz, see if that’s really what you would like to do. (Source:

Five Centuries of Style

An exhibition exploring five centuries of fashion and adornment will open this month. It’s a display tagged with plenty of famous names on the labels – see coronation robes alongside Dior couture and fancy dress costumes by Inigo Jones. This time it will not happen in London, but might also be a good reason for fashion-travel? The upcoming exhibition of… Read More