New face of Azzaro

The French fashion house, founded by Loris Azzaro in 1967, celebrates its 50th anniversary with a new artistic director. Maxime Simoëns, welcome to the business.

Maxime Simoëns was named the new artistic director of Azzaro yesterday. French designer will oversee the label’s couture collections, ready-to-wear and accessories.

Simoëns succeeds Arnaud Maillard and Alvaro Castejón, who left the label in July 2016.

It’s not the first big contract in Simoëns’ career. He used to work for Elie Saab, Jean-Paul Gaultier, Christian Dior and Balenciaga. In 2011, he was appointed a creative director of Leonard. Since 2016 Simoëns runs also his own fashion label for men – M.X Paris. It all sounds like a lot of work, especially, that designer will show his first collection for Azzaro already at Paris Couture Week in July. Will it be a new start for the fashion house, after their 50th anniversary?

Photo Azzaro