Denim we love

What we love about jeans is its uneven color, abrasions, torns and ripps. Denim is all about its imperfections – so are we!  Staying up late. Sleeping in clothes. Drinking straight from the bottle. Knotting shirts. Taking bad photos. Laughing too loud. That season is all about the beauty of imperfections. Do what you love to… Read More

“carne vale”

The history of carnival goes back to ancient Romans. Since ever people loved to party and have fun. Now it’s your time! Welcome to “carne vale”. Shine, party, go crazy. Check our special collection “Rock The Night” and enjoy the carnival with Reserved. Velet dresses, pleated skrits, tops with cutouts and laces available at www.reserved.com Photos… Read More

How to wear GJM collection?

Just like that! See the stunning photos from a fashion blogger Rebel Look and get your inspirations for AW15 with Reserved. Modern lines, beautiful colours, good quality fabrics and Georgia’s touch in every item? That’s our latest GMJ collection, available now at www.reserved.com

Oh, Lingerie

The true test of maturity is to wake up, in a downtown alley, in only your underwear, as Woody Allen said. In new Reserved Lingerie collection you could wake up everywhere. So beautiful.  All our bras are available in sets, with different knickers. See all collection at www.reserved.com and enjoy. Photos Anna Bojarowicz/ Reserved

From streetstyle

To our inspirations. Mustard yellow will be the colour of spring. We incorporated it to our Concept collection. Check how and get the look with Reserved. 1. Basic longsleeve  2. Concept Line mustard yellow skirt 3. Elegant black jacket 4. Trendy sunglasses As easy as that! Shop the lok at reserved.com Cover photo Imaxtree Photos… Read More

So trendy and so so comfortable the backpacks are! Did you check our bags section in store? Go to www.reserved.com and get your backpack today. Photo Copenhagen Fashion Week AW15 street style by Victor Jones

New season-welcome party

There are a lot of things to look forward to this season – Jagger sisters and Jerry Hall campaign we did in Los Angeles, Brooklyn Beckham for Reserved YFL, completely new CONCEPT collection and lots of good trends for spring and summer. This week we opened the SS15 season with a special event at showroom.  The official SS15 presentation took place on Tuesday. We presented the newest collection and fashion… Read More

New collection, New concept

Together with AW 2014/2015 collection, new Reserved campaign “Let’s Fashion” has been launched. We asked our PR manager about the concept and collection. Here you can read about “Let’s Fashion” idea and get inspired by Reserved newest lookbook.  “Let’s Fashion is a completely new attitude to collection. The idea is conceptual, modern forms, trendy colours in spontaneous stylisations. We invite people to experiment with fashion, to be creative and free.” – said Marianna, Reserved… Read More

Reserved sunglasses collection.Which are your favourites for this season? All sunglasses available in Reserved stores and at http://www.reserved.com/re/en/woman/all/accessories/sunglasses

Desk: Visiting a designer

Time to sneak a little peek. Today we paid a visit to our designers’ offices to ask few questions about the new line they are running. Eryk, working with Reserved for years as a fashion designer, revealed the concept that was kept in secret till now! He also showed us the very first models, are you curious?  The collection arrives to selected stores in August… Read More

Georgia May Jagger for Reserved

The surname is not a coincidence. Georgia May is the youngest daughter of Rolling Stones’ legend, Mick Jagger. As her mother, Jerry Hall, she is also a top model, working for Chanel Resort, Versace, Hudson Jeans or Just Cavalli. She appeared on the covers of Vogue, Elle, i-D and Harper’s Bazaar. Soon you will see… Read More

What does Czesław Mozil do at Reserved?

As you probably know, since last year we’ve been working on a limited Reserved kids collection, in cooperation with Czesochiuch brand. It’s finally coming to the stores on 25th April. See the inspirations that joined a musician, a fashion designer and Reserved team. And check who did we meet at the launch today. Czesiociuch is… Read More

MODERN COUTURE

Teatro Popular in Rio De Janeiro, Brazil. Looking for modern elegance and simplicity for our office line collection we discovered the magnificence of architecture.  Oscar Niemeyer building was a complete background to express the collection – romantic minimalism. Simple cuts, structural fabrics, light colour palette and elegant whites are the flagship of SS 14. Photos … Read More