What we love about jeans is its uneven color, abrasions, torns and ripps. Denim is all about its imperfections – so are we!
Staying up late. Sleeping in clothes. Drinking straight from the bottle. Knotting shirts. Taking bad photos. Laughing too loud. That season is all about the beauty of imperfections. Do what you love to do and make denim live on your rules.
Perfection is boring – in life and in fashion. Be comfortable and enjoy your “flaws” with new Reserved Denim collection.