Together with AW 2014/2015 collection, new Reserved campaign “Let’s Fashion” has been launched. We asked our PR manager about the concept and collection. Here you can read about “Let’s Fashion” idea and get inspired by Reserved newest lookbook.
“Let’s Fashion is a completely new attitude to collection. The idea is conceptual, modern forms, trendy colours in spontaneous stylisations. We invite people to experiment with fashion, to be creative and free.” – said Marianna, Reserved PR manager.
“Let’s Fashion” campaign underlines the individual look. What is Reserved woman like? Chic and elegant, appreciating comfort, informality and freedom. The conqueror of a big city, yet a modern outsider. An active, full of ideas individualist. Strong and passionate about life.
A little rebellious and very feminine.
Comfort zone is a comfortable and ultra feminine urban style: rough lines + soft streamlined shapes. Multiple layers and mixed lengths give an opportunity to create your look. Cosy knitwear, oversized sweatshirts and jumpers, woollen wrap coats, feminine skirts, tight skinny trousers are inviting to your own creations.
Navy Code is on the waves of fashion trends, in shades of marine blue, black, grey and whites with a touch of energetic orange. The Navy Code focuses on the precise cuts and ascetic, modern forms. Leather tops, skinny trousers and skirts are dominating together with sporty clothing cuffs, art prints and classical accessories.
A little rebellious. A little disobedient. Ultra feminine. That’s Pretty Outside. In here you can find checked fabrics, grey mélange, leather, washed-out jeans, mesh elements and loose t-shirts. Both bold and uncompromising Pretty Outsider style is very sensual: Ramone jackets, oversize shirts, sweaters and coats mixed with short dresses create eye-catching look. A grunge colour palette is full of red, grey and black, to give you more confidence in fashion
Let’s Fashion with Reserved