3 Must-Know Danish Designers

Copenhagen Fashion Week kicks off today with an exclusive opening lunch at Copenhagen City Hall. It’s a short one, just four days, so no time to waste. Meet three powerful Danish designers that are changing the global fashion stage and learn what Nordic region is all about: trend-aware prêt-à-porter fashion. Henrik Vibskov You might have… Read More

1 month!

Time for little celebration. First Reserved store in Munich, Germany, has one month. 3.5 thousand square meters of fashion, design and latest trends! Reserved made its debut in Germany in 2014. So far 15 stores have been opened in such cities as Stuttgart, Leipzig, Aachen and Mannheim. In next few months, the brand will also… Read More

3 Portuguese brands to know

Far, far away (and under the shadow of Big Four fashion weeks in New York, London, Milan and Paris) there is a great fashion market blooming. Portugal Fashion highlights the talents of local designers and for you it’s high time to know some of them. Welcome to AW16 in Lisbon and Porto. Portugal Fashion, that celebrated… Read More

Showroom visit ‘16

New year, new plans and entirely new collection. Let’s visit our main Showroom for official Reserved Spring-Summer 2016 presentation, just before the offer launches on line. The launch party took place at LPP Showroom on 28 January. Like every season, Reserved presented the collection to fashion journalists, stylists, celebrities and friends. Find our new Spring arrivals at… Read More

Visit to Showroom

It’s middle of summer, time of music festivals and relax on the coast. But we are not on vacations. Just after the GMJ collection launch in Munich, we take you to our showroom for official AW15 presentation.  Like every season, we presented all Reserved lines, YFL, Modern and Street. The big surprise was a special GMJ collection, entirely designed by Georgia… Read More

“There’s a lot of me in the collection”

We are so happy to announce our latest collaboration with Georgia May Jagger. This week in Munich there was a GMJ Collection launch party with a fashion crowd and Georgia herself. This week in Bavarian capital in Germany the model and fashion icon Georgia May Jagger has taken on a new role – as a… Read More

We’ve checked catwalk silhouettes from London Fashion Week AW15 – all from Pringle of Scotland to Vivienne Westwood. See the highlights selected by Reserved in less than 10 seconds. Isn’t that great?

New York Live

New York Fashion Week on line! If you can’t be there, don’t worry. Watch the shows at http://www.fashionone.com/ on line. Calvin Klein, Ralph Lauren, Michael Kors and much more. Check the schedule here.  Photos NYFW

Copenhagen street style

Everything said so far about the Danes and their style might be beside the point while showing you this pictures. (Especially when it comes to love for minimalism). But don’t forget that fashion week time is one of a kind. Welcome to Copenhagen street fashion. Photos Victor Jones / Quod Couture

Beyond the stage

Everyone dreams to be there, not everyone has the chance. Backstage! Those who work hard behind–the–scenes watch the final shows only on screens – having no time and no energy to take a seat for audience. Yet, the backstage experience is definitely worth it. Let’s visit with us the Copenhagen Fashion Week backstage – hairstyles, make ups and fittings just one moment… Read More

Copenhagen FW Summary

What a week! Copenhagen Fashion Week AW15 was a great time. With thirty shows, four trade fair destinations and Fashion Week Festival full of inspiring events, we have seen what Nordic region is all about: trend-aware prêt-à-porter fashion. See the Danish trends from CPHFW in our summary. “We’re not born into fashion; we come from a much more architectural background.… Read More

New season-welcome party

There are a lot of things to look forward to this season – Jagger sisters and Jerry Hall campaign we did in Los Angeles, Brooklyn Beckham for Reserved YFL, completely new CONCEPT collection and lots of good trends for spring and summer. This week we opened the SS15 season with a special event at showroom.  The official SS15 presentation took place on Tuesday. We presented the newest collection and fashion… Read More

Good morning, L.A.

It’s still long time to spring, but we couldn’t wait with the news. Here’s a little sneak peek of Reserved SS15 campaign. A unique campaign, because Georgia May Jagger (that already worked for the brand) will appear with her model-sister Lizzy Jagger and their model-mom Jerry Hall. Photo shoot took place on Saturday in Los Angeles, “the city that influences the way the world dresses”.  See the first… Read More

Reserved in KMAG

In the latest KMAG magazine you can see the stunning session with Reserved by talented Lukasz Zietek. It’s different than you imagine. Check it here. Styling Edward Mess Set design by Natalia Kacper Mleczak Makeup by Pola Dźwigała Hair styling Gor Duryan at D’VISION ART Model Kama/ MODEL PLUS Photos Lukasz Zietek

Face Hunter & Reserved

Everyone who ever has a bit interest in street fashion photography, knows him. After Paris, Berlin, Malmöand Munich, thanks to Reserved his exhibition came to Sopot. Yvan Rodic, known as Face Hunter, is one of the most popular photographers, traveling the world and documenting the culture, art and fashion. After the exhibition in Zatoka Sztuki is over, we recall his inspiring pictures. Everything goes back to 2006, when Rodic… Read More

All about fashion

For the second time, Reserved and lifestyle magazine Glamour have organized series of fashion workshops called “All about fashion – Fashion Professions”. ABC of shopping, photo shootings, design classes, fashion marketing and PR was just a part of this year subjects. If you couldn’t take part in the event, check our short relation at least.  Last year we organized fashion meetings in few cities in Poland.… Read More

Wow! Reserved in Berlin Fashion Week Magazine No.18. Check out. As Reserved was launched in Germany, an article about the brand appeared in Fashion Week Magazine. We’re so glad to see it in the promising new labels section. So the coffee tastes better, at once. “International chains like H&M, Monki and Uniqlo have long since set up shop between the Elbe and Danube rivers, but one of the largest European retailers has been missing until now.… Read More

Reserved at Berlin Fashion Week

Twice a year Berlin becomes an international fashion spot that brings all fashion enthusiasts to the city. Designers, buyers, trade experts, photographers and journalists, and since now also our blog. We are at Mercedes–Benz Fashion Week in Berlin. The city offers more than 200 fashion events and one most important for us – Reserved and Georgia May Jagger show. See Reserved collection on the catwalk! As you alreday know, Georgia May… Read More

Do you know Jessie Ware? Of course you do! Meet her with Reserved at Zatoka Sztuki, Sopot, 26.07. All summer will be about music and fashion. Bob Sinclar, Lulu James, Delilah and many many more artists to appear in July and August. Check the events at zatokasztukibeachclub.pl (Source: https://www.youtube.com/)

3,2,1 Let’s Fashion

Step by step – summer is coming and we’re getting closer to our events. You remember we prepare something special for you, right? Music and fashion are what we all love! Soon Reserved starts “Let’s Fashion” project with Zatoka Sztuki in Sopot, Poland. Who is planning to spend summer holidays at the Baltic sea? For those who can’t appear in Sopot, we will try to pass on the good vibes here, on thisblogisreserved.… Read More

Georgia May Jagger for Reserved

The surname is not a coincidence. Georgia May is the youngest daughter of Rolling Stones’ legend, Mick Jagger. As her mother, Jerry Hall, she is also a top model, working for Chanel Resort, Versace, Hudson Jeans or Just Cavalli. She appeared on the covers of Vogue, Elle, i-D and Harper’s Bazaar. Soon you will see… Read More

What does Czesław Mozil do at Reserved?

As you probably know, since last year we’ve been working on a limited Reserved kids collection, in cooperation with Czesochiuch brand. It’s finally coming to the stores on 25th April. See the inspirations that joined a musician, a fashion designer and Reserved team. And check who did we meet at the launch today. Czesiociuch is… Read More

Xxanaxx for YFL

About melancholic sounds and mad-love for hats in our interview with Klaudia Szafrańska, Xxanaxx vocalist and new face for Reserved YFL collection. She visited us in Gdańsk. AB – ALPRAZOLAM , mówi Ci to coś? “Lek psychotropowy, stosowany w leczeniu zaburzeń lękowych, depresji i bezsenności, wkazuje działanie uspokajające”. Składnik xanaxu. KS – Haha, to działka… Read More

Reserved and Zatoka Sztuki

8th March. Sun, music, fashion and women – that’s how Reserved celebrated at Zatoka Sztuki, Sopot. Read the interview with stylist and get to know what will be necessary in your summer suitcase. Looking forward for Spring, with Marta Siniło and Glamour we checked the newest trends and showed the up-coming SS14 collection: – How… Read More