3 Portuguese brands to know

Far, far away (and under the shadow of Big Four fashion weeks in New York, London, Milan and Paris) there is a great fashion market blooming. Portugal Fashion highlights the talents of local designers and for you it’s high time to know some of them. Welcome to AW16 in Lisbon and Porto.

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Portugal Fashion, that celebrated its 20th anniversary last year, has loads to offer. With nearly 40 shows, 24 designers and 14 labels presenting their AW16 collections last month, it was one of the biggest fashion events in Portugal. It opened at the Beato Convent in Lisbon on 16 March and continued for three days in Porto, giving journalists, bloggers and international buyers a great chance to discover new names. Today we’d like to introduce three of them and honestly, we recommend to keep them in mind.

HIBU

HIBU is a label founded by Marta Gonçalves and Gonçalo Páscoa, who believe that gender is not so relevant in design. They provide a new attitude to unisex and we love its urban, sporty aesthetics and deconstructed forms.

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Hugo Costa

This one might already sound familiar. Hugo Costa has been developing collections of clothing, footwear, accessories and illustration since 2007. His latest project “Metamorphoses” transforms classic fabrics into very modern design. Oversize silhouette, mostly grey, black and white, are Costa’s trade marks. In our opinion – great ready-to-wear.

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Mafalda Fonseca

Mafalda Fonseca plays with proportions and shapes of classic tailoring. Grey is definitely her favourite colour and it conducts the entire collection. What draws attention is also the combination of textiles. Quirky yet interesting.

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We love exploring new fashion capitals. We visited Portugal Fashion few years ago for the first time and till now we always keep an eye on it. Porto, alike Copenhagen (Copenhagen FW Summary), Łódź ( Young & Avant-garde), Tokyo (Hello Tokyo) and Berlin (3 Berlin designers to know) has as much to offer as the famous Big Four. For more great Portuguese designers visit the Portugal Fashion website.

Cover Photo Hugo Costa / Portugal Fashion

Photos Portugal Fashion AW 2016 VIEW FASHION BOOK