Harper’s Bazaar recently published a list of must see movies for fashion lovers, dating back to 1950s. As we all know fashion and film have always gone hand in hand, we spent pleasant hours (and days!) watching them to choose this one for upcoming weekend. “Klute” is a crime thriller from 1971, starring Jane Fonda.… Read More

Coachella 2015

The hottest music festival that draws attention of fashion lovers has just started last weekend. Coachella festival takes place in Indio, California and it’s not only about the music.  Coachella Valley Music and Arts Festival takes place every year in April and therefore, opens the music festivals season for America and Europe. There is one more reason, except from great concerts, to… Read More

Shopper bag and a perfect weekend for shopping While getting your wardrobe ready for spring and summer, don’t forget to visit us for inspirations. See you at www.reserved.com and have a rich weekend!

Print it!

Prints and patterns are so hot this spring. See how they look on street style and get inspired. No more choosing “dots or stripes”, everything is possible now. Look for printed clothes at www.reserved.com  Did you see our shirts and trousers? Photo Imaxtree

People love her or hate her. See model Kendall Jenner transformation story from reality TV star to high-fashion muse, made by DAZED. Can you guess what designers is she representing?  (Source: https://www.youtube.com/)

8 Biggest trends from fashion world

All big fashion weeks in New York, London, Milan and Paris are already over. It was an extremely busy and exhausting month. If you have the feeling “oops! I missed something” we have this amazing summary for you. From ‘70s to boho and athleisure trends for fall 2015. Let’s go. 1. ‘70s ‘70s inspirations are not super new. It’s started in 2011 and continuously… Read More

From streetstyle

To our inspirations. Mustard yellow will be the colour of spring. We incorporated it to our Concept collection. Check how and get the look with Reserved. 1. Basic longsleeve  2. Concept Line mustard yellow skirt 3. Elegant black jacket 4. Trendy sunglasses As easy as that! Shop the lok at reserved.com Cover photo Imaxtree Photos… Read More

Paying a visit to Louboutin

Everyone knows this shiny, red-lacquered sole. Christian Louboutin has created probably the most desired stilettos in the world. While watching YDE newest collection during Paris Fashion Week, we’re admiring the models flow in 120 millimeters red-bottoms. And as we were in Paris, we decided to do some fashion sightseeing and we visited one of Louboutin ateliers. Have you ever wondered… Read More

Have you ever dreamed about…

a hat? And why that feeling came in Paris? Paris has its specific style – elegant, feminine and super natural. If there is a city in Europe where you can feel so amazing wearing a hat – it’s here. Get the Parisian look with us at www.reserved.com wool, grey hat classy black hat with a small brim 100% wool  Photos Reserved

„Brasserie Gabrielle”

Karl Lagerfeld and his Chanel show at Paris Fashion Week was a masterpiece. Who would transform the Grand Palais into retro French café “Brasserie Gabrielle” and serve to models and guests pain au chocolat? He would. And he did. We really don’t know where his inspirations come from, but this man is unbelievable. Just after spectacular Haute Couture collection we wrote few weeks… Read More

Killer Heels: The Art of the High-Heeled Shoe “Killer Heels” explores fashion’s most provocative accessory. As fashion statement, a fetish object, an instrument of power and outlet of artistic expression for both the designer and the wearer, high-heeled shoe has gone through many shifts in style and symbolism. Deadly sharp stilettos, architecturally inspired wedges and… Read More

Too many clothes and too little space in wardrobe? We saw this great idea for an extra hanger at Sara’s apartment in Copenhagen. You just need a cool branch, few hooks, cord and voilà! Good luck. Photo airbnb

Central Saint Martins at LFW

Central Saint Martins MA Fashion graduates are actively involved in influencing British fashion as designers. Alexander McQueen, Simone Rocha and many more started here. Every February, during London Fashion Week, Central Saint Martins has its show, that keeps our eyes wide open. The MA Fashion course at Central Saint Martins is the only course that shows on the official schedule… Read More

We’ve checked catwalk silhouettes from London Fashion Week AW15 – all from Pringle of Scotland to Vivienne Westwood. See the highlights selected by Reserved in less than 10 seconds. Isn’t that great?

New York Live

New York Fashion Week on line! If you can’t be there, don’t worry. Watch the shows at http://www.fashionone.com/ on line. Calvin Klein, Ralph Lauren, Michael Kors and much more. Check the schedule here.  Photos NYFW

Spring’15 Denim Shopping Guide

Fashion is fickle. Different seasons, collections, must haves and don’ts in just one year. But for the balance, there are some timeless trends, that never go out of style. For example denim – we can write about denim every year and you will wear it forever. Today we check the SS15 arrivals. Even though sunny days are still quite rare, collections start to trickle… Read More

Copenhagen street style

Everything said so far about the Danes and their style might be beside the point while showing you this pictures. (Especially when it comes to love for minimalism). But don’t forget that fashion week time is one of a kind. Welcome to Copenhagen street fashion. Photos Victor Jones / Quod Couture

So trendy and so so comfortable the backpacks are! Did you check our bags section in store? Go to www.reserved.com and get your backpack today. Photo Copenhagen Fashion Week AW15 street style by Victor Jones

Beyond the stage

Everyone dreams to be there, not everyone has the chance. Backstage! Those who work hard behind–the–scenes watch the final shows only on screens – having no time and no energy to take a seat for audience. Yet, the backstage experience is definitely worth it. Let’s visit with us the Copenhagen Fashion Week backstage – hairstyles, make ups and fittings just one moment… Read More

“Mademoiselle C” documentary film Carine Roitfeld revolutionized French Vogue during her 10 years of work as editor-in-chief. Documentary gives a unique insight into one of the fashion world’s most idolized professions, surrounded by fashion elites and stars. If you have ever dreamt about working in Vogue, you should watch it. (Source: https://www.youtube.com/)

Copenhagen FW Summary

What a week! Copenhagen Fashion Week AW15 was a great time. With thirty shows, four trade fair destinations and Fashion Week Festival full of inspiring events, we have seen what Nordic region is all about: trend-aware prêt-à-porter fashion. See the Danish trends from CPHFW in our summary. “We’re not born into fashion; we come from a much more architectural background.… Read More

„The Good Guys”

Nordic fashion shares a unique design heritage and a strong tradition of craftsmanship. “The Good Guys” exhibition shown during the Copenhagen Fashion Festival tells the story of male identity and timeless styles that can be worn over and over. Let’s discover the male universe and get familiar with some names… The exhibition showcase brands, that… Read More

3 Danish bloggers to follow

Just before we share our personal CPHFW highlights, we leave you with a few blogs to check. These are all Danish-fashion-lovers that you should know, if you’re into Scandinavian style. 1. Polaris Journal « Louise Veng and Joshua Mark – Danish photographer and American blogger – joined their forces in Copenhagen. Follow them for great… Read More

Totes versus backpacks

Before the spring/summer collections arrive in stores, we take a look at key trends from pre-fall 2015 shows. Today’s time for bags – totes, hand held, shoppers and backpacks. See what’s going to be in style. 1. Structured This is a season for structured bags of all shapes and sizes. They look very classy and are perfect to finish up the silhouette. Carven… Read More

People of the 21st century

This book is great. Completely different than other street photography albums – first time standing out from the crowd wasn’t the key. From Amsterdam to New York to Paris to Shanghai, it shows a fascinating collection of ‘anti-sartorial’ pictures of street life, taken by artist and photographer Hans Eijkelboom.  Have you ever met a person wearing the same jacket as you? How did… Read More