Summer on the cover

July has just ended, but we still have a half of the summer ahead! Enjoy your time watching the retro covers from Vogue and Harper’s Bazaar magazines from 50’s and 60’s. Get inspired by the vintage looks and go out tonight. It’s Saturday. Harper’s Bazaar, February 1960Harper’s Bazaar, February 1960 Harper’s Bazaar, December 1953 Harper’s Bazaar, April 1953 Harper’s Bazaar, May 1948 Vogue, June 1947 Harper’s Bazaar, June 1950… Read More

…meanwhile in Paris

We are extremely focused on Berlin and it’s Fashion Week, no doubts. Meanwhile in Paris, the biggest high fashion event took place – Paris Haute Couture Week. We couldn’t be in two places at one time, but we kept an eye on the best catwalks. Jean Paul Gaultier, Valentino, Viktor&Rolf, Chanel, Atelier Versace, Dior and more presented their Fall/Winter collections for 2014-15. While haute couture is still a matter of big prestige… Read More

Wow! Reserved in Berlin Fashion Week Magazine No.18. Check out. As Reserved was launched in Germany, an article about the brand appeared in Fashion Week Magazine. We’re so glad to see it in the promising new labels section. So the coffee tastes better, at once. “International chains like H&M, Monki and Uniqlo have long since set up shop between the Elbe and Danube rivers, but one of the largest European retailers has been missing until now.… Read More

Shopping and wardrobe love!

Dozens of spectacular shows, trade fairs, showrooms, new boutiques openings, it’s just a little bit of Berlin Fashion Week. We were exploring all corners of the city, looking for unique boutiques and places where Berliners do their shopping. We visited artsy Kreuzberg, young designers district Mitte, Mauerpark flea market and luxury Kurfürstendamm boulevard. We were at Münzstrasse, Alexanderplatz and Platz der Luftbrücke, where the clothing fair… Read More

Reserved in Berlin. Beautiful monument Stelenfeld with 2711 stone obelisks. When you ask a taxi driver to get you to “The Monument”, he will bring you there. Vast, gray area, reminding the forest of concrete columns, the sea, the cemetery. It’s heart of the city. skirt by Reserved

3 Berlin designers to know

Fashion mecca – from elegant couture to edgy, alternative apparel, Berlin has a lot to offer. Since its recent fashion-renaissance, German capital became a major place to be for buyers and sellers. Berlin designers’re drawing big attention and that’s why today we want to introduce you some of them: say “hi!” to Kaviar Gauche, Esther Perbandt and Michael Sontag. 1. Kaviar Gauche.… Read More

BfFF? Oh yes

The Berlin fashion Film Festival since 2012 is an annual event, taking place during Berlin Fashion Week every July. It showcases a selection of branded videos and TV commercials made by professionals from different countries. If you’re into fashion films, it’s focused on providing a high quality content, so you can be sure to find inspiring images there. How? Nothing easier than checking the list below.The best part… Read More

Hello Berliners

Berliners are known from their avant-garde style and good taste. What we do love about street fashion in Berlin is that amazing freedom of being who you are. Well dressed, but not dressed up. Fashion Week is a perfect time to see it. What are your impressions about street style in Berlin? Is there something you really love? We wait for your Berlin… Read More

Reserved came for the Berlin Fashion Week with it’s newest AW collection. See our video from “Let’s Fashion” show at Alte Munze. Do you know who opened the catwalk? Let’s check. (Source: https://www.youtube.com/)

Reserved at Berlin Fashion Week

Twice a year Berlin becomes an international fashion spot that brings all fashion enthusiasts to the city. Designers, buyers, trade experts, photographers and journalists, and since now also our blog. We are at Mercedes–Benz Fashion Week in Berlin. The city offers more than 200 fashion events and one most important for us – Reserved and Georgia May Jagger show. See Reserved collection on the catwalk! As you alreday know, Georgia May… Read More

Learn languages with models. Did you hear about the “Model Mother Tongue” project? In short movies models are teaching some phrases in their national languages. Who knows, if you need to ask for a cup of tea in Mandarin one day? Or order a taxi in Danish? Whatsoever, this videos are brilliant! The series is made by i-D, British fashion, music & art magazine. (Source: https://www.youtube.com/)

New collection, New concept

Together with AW 2014/2015 collection, new Reserved campaign “Let’s Fashion” has been launched. We asked our PR manager about the concept and collection. Here you can read about “Let’s Fashion” idea and get inspired by Reserved newest lookbook.  “Let’s Fashion is a completely new attitude to collection. The idea is conceptual, modern forms, trendy colours in spontaneous stylisations. We invite people to experiment with fashion, to be creative and free.” – said Marianna, Reserved… Read More

Sneakers Love

Sneakers, trainers, sporty shoes. Whatever you call them, they are not only for workout. Paired with skinnies, leather jackets, girly dresses, elegant office-like outfits? Street fashion truly loves sneakers, so we do. Get inspired. If you still don’t know sneakers from Reserved collections, check here www.reserved.com/re/en/ Cover photo/sneakers Reserved Photos The Frisky/ www.thefrisky.com

A visionary talent – Yves Saint Laurent. At the age of 21 he was chosen as the successor to Christian Dior. Few years later he already created his own fashion house to present first in France ‘ready to wear’ collection. How did he work? How was his personal life? The movie “Yves Saint Laurent” (directed… Read More

Do you know Jessie Ware? Of course you do! Meet her with Reserved at Zatoka Sztuki, Sopot, 26.07. All summer will be about music and fashion. Bob Sinclar, Lulu James, Delilah and many many more artists to appear in July and August. Check the events at zatokasztukibeachclub.pl (Source: https://www.youtube.com/)

Festival fashion

The season for festivals and outdoor concerts has already started. Today, we will focus on festival fashion and check the best stylisations from one of the biggest events of that kind, Coachella Valley Music and Arts Festival in California. See our top 5 choices, that make every summer event superb. Coachella is one of the very first events, opening the season.  Coachella Valley Music and Arts Festival is held… Read More

Pacific Ocean & Bikini Islands

Little spot at the Pacific Ocean. 6 km² islands, turquoise lagoons and reefs, beautiful beaches with constant sunshine – that’s all about Bikini, an atoll belonging to the Marshall Islands. How it gave a name for a popular swimwear and what story stands behind – read in our post. Located at the North Pacific Ocean, close to Micronesia, atoll Bikini is known for two resons. Firstly and obviously, for… Read More

Reserved I Soho Factory

Last Tuesday Reserved presented the AW 2014/15 collection during the event at Soho Factory, in Warsaw. It’s an important collection, starting new concept “Let’s Fashion”. We were there since early morning, watching the preparations. Are you curious how it was? Check our backstage materials. Soho is a post-industrial factory, popular from art and fashion events. Reserved presented latest campaign with Georgia May Jagger. The… Read More

Rebellious street style

Street fashion breaks the rules. White is only for summer, the bag have to match your shoes and no stockings for peep-toes – not any more. See the stylisations standing against the fashion myths. Myth#1 Bag should match the shoes Does it? There’s nothing bad in having black handbag and black shoes, but it’s not a fashion rule any more – if it… Read More

50th Pirelli Calendar

We already know who’s going to photograph the 2015 edition of iconic Pirelli calendar. After celebrating its 50th anniversary this year, with images by Helmut Newton, the opportunity came to Steven Meisel – American photographer that has shot every single Italian Vogue cover since 1988! Controversial and unpredictable, may create one of the most exciting… Read More

3,2,1 Let’s Fashion

Step by step – summer is coming and we’re getting closer to our events. You remember we prepare something special for you, right? Music and fashion are what we all love! Soon Reserved starts “Let’s Fashion” project with Zatoka Sztuki in Sopot, Poland. Who is planning to spend summer holidays at the Baltic sea? For those who can’t appear in Sopot, we will try to pass on the good vibes here, on thisblogisreserved.… Read More

SHINE ON!

Givenchy, Roberto Cavalli, Saint Laurent and many others literally shone on the SS 2014 catwalks. Silver and gold shoes, shimmering shorts and dozens glossy jackets. Today we prepared some suggestions of garments, that won’t take people’s eyes off you. See shiny blouses and skirts, shoes and bags. Reflective fabrics, glistening silks and metallic stained leather can… Read More

Cookies from Prada? Possible

Their fascinations for sweets are already known from the fragrance “Prada Candy”. This time fashion house shows the real sweet tooth, buying the most popular pastry shop in Milan! Pasticceria Marchesi, famous from delicious chocolates and cakes, is located in the most beautiful part of the city – in historical centre. We already wrote about the charms of Milan and its fashion relations, but this is the real icing… Read More

Sun/glasses

Even though sunglasses can be the all-season accessories, it’s time to think about them especially now, when it’s getting warm. We checked the latest trends from retro to very futuristic models, that will make you feel stylish this summer. Remember that sunglasses are not only a fashion gadget, but they also protect your eyes from harmful UV rays. Choose a pair for yourself and enjoy the sun constantly. 1.Round sunglasses hit the mark!… Read More

Reserved sunglasses collection.Which are your favourites for this season? All sunglasses available in Reserved stores and at http://www.reserved.com/re/en/woman/all/accessories/sunglasses

Armani Junior with the puppy

Armani Junior has a new face. Young actress with the most difficult name in show business  – Quvenzhané, will represent the line for kinds and teens. Fans of fantasy might remember Quvenzhané Wallis from the movie “Beasts of the Southern Wild”. This role brought her an Academy Awards nomination for the best actress in 2013, also being the youngest ever nominated for an Oscar. Wallis appeared on the red… Read More

Desk: Visiting a designer

Time to sneak a little peek. Today we paid a visit to our designers’ offices to ask few questions about the new line they are running. Eryk, working with Reserved for years as a fashion designer, revealed the concept that was kept in secret till now! He also showed us the very first models, are you curious?  The collection arrives to selected stores in August… Read More

White clasic sublime

Ordinary or extra/ordinary? You have a choice. T-shirt appeared in popular fashion in 50s. The movie “A Streetcar Named Desire”, with athletic Marlon Brando wearing a tight white tee wasn’t without a significance. Even than, for a long time t-shirts were hidden under the sweaters and shirts. Considered as underwear, couldn’t go beyond its role.… Read More

„Un petit voyage” with Reserved

Paris has been the world’s fashion capital for more than three centuries. Fashion Week, famous fashion houses, the best designers and what’s so characteristic for fashion cities – the unique style of citizens. Here Brigitte Bardot, Catherine Deneuve and Juliette Binoche were born. Here is a cradle of haute couture. These are the reasons why Reserved chose… Read More

Georgia May Jagger for Reserved

The surname is not a coincidence. Georgia May is the youngest daughter of Rolling Stones’ legend, Mick Jagger. As her mother, Jerry Hall, she is also a top model, working for Chanel Resort, Versace, Hudson Jeans or Just Cavalli. She appeared on the covers of Vogue, Elle, i-D and Harper’s Bazaar. Soon you will see… Read More

Street fashion by Christian Vierig

“If you love what you do, you don’t have to work at all”. Read our interview with Christian Vierig (Styleograph), a street fashion photographer from Berlin. He explains how to take a great picture and what really matters in fashion photography. Even if you are not into reading, see his stunning shoots from London, Paris, New York, Barcelona… Read More

Do you remember Choupette, Karl’s Lagerfeld cat? The day before yesterday fashion world welcomed a new bunny called Cecil. He belongs to the model Cara Delevingne and already has thousands of fans on Instagram. Cara was a face of our spring-summer 2013 campaign. Photo Instagram cecildelevingne

What does Czesław Mozil do at Reserved?

As you probably know, since last year we’ve been working on a limited Reserved kids collection, in cooperation with Czesochiuch brand. It’s finally coming to the stores on 25th April. See the inspirations that joined a musician, a fashion designer and Reserved team. And check who did we meet at the launch today. Czesiociuch is… Read More