Did you know that our stores are free from natural fur? Starting with the season Autumn/Winter 2016 Reserved joins the International Fur Free Retailer campaign. It’s a very important step we make.

Reserved resigned from the use of natural furs. Starting with this season our entire collections will be completely free from this material. The trend towards resignation from natural fur is becoming more and more visible. More than 300 companies and designers have already joined the Fur-Free Retailer campaign, including Zara, Topshop, H&M, COS, Marks & Spencer and Asos or most recently Hugo Boss and Armani. Anyone who joins the campaign signs a written undertaking not to sell fur and fur accessories.

“Considering the increasing awareness of the issue of animal rights and expectations of our customers in this area as well as the challenges of reducing the impact that our activities have on the environment, we decided to abandon the use of natural fur in the offer all our brands. Therefore, whenever the designer’s vision and the current trend require the use of fur, just as some of our market competitors, our brand will make use of the highest quality synthetic materials. The decision to abandon the use of natural fur is another important step, the effect of which is increased transparency of the supply chain through the conscious choice of materials used to manufacture our collections”, explains Marta Chlewicka, the spokeswoman at LPP.

To see our latest collection visit www.reserved.com